Cowan completed a foundation year at
Central Saint Martins, then transferred to the
London College of Fashion to pursue his degree in fashion design. In 2014, while still a student, Cowan designed a glittering pink tuxedo that
Dazed magazine posted on
Instagram. A week later,
Lady Gaga wore it to an interview. Miley Cyrus and Rihanna soon made appearances in his clothes. In 2017, he moved to New York City to found his label, which debuted its first collection at
New York Fashion Week that year. In 2018, Cowan was a
CFDA/Vogue Fashion Fund finalist. The same year, he partnered with
Giuseppe Zanotti on a line of shoes with gold watches for straps, which Cowan showed with his spring 2019 ready-to-wear line at New York Fashion Week. In 2019, Cowan partnered with
Cartoon Network on a collection inspired by
The Powerpuff Girls, which was shown in
Los Angeles on
International Women's Day. Proceeds from the collection benefited nonprofit organisation
She's The First. The same year,
Lil Nas X wore Cowan’s first ever menswear look, a silver sequined suit with a frilled blouse, to the
2019 MTV Video Music Awards. In 2020, Cowan released a capsule collection with British online fast fashion retailer
ASOS. The same year, for his Spring/Summer 2021 collection, Cowan partnered with Lil Nas X to create a unisex collection, proceeds of which funded a black queer youth initiative within the Loveland Foundation, an organisation founded by
Rachel Cargle. == Personal life ==