Career beginnings A singer of the
country-folk genre, Lunsford adopted his grandfather's name "Oliver Anthony" as his stage name in homage to the
Depression era in which he lived. Anthony started writing music in 2021, and since 2022 has released music as Oliver Anthony Music.
Winston Marshall compared Anthony's performance on his song "Doggonit"—a song which contrasts consumption of insect protein and self-driving cars with Anthony's rural abode—to that of a character from
Hillbilly Elegy. His music has been influenced by
Hank Williams. Anthony had been struggling with mental health issues and alcohol abuse for five years, and according to
Twitter user Jason Howerton who had interviewed him, in July 2023 Anthony broke down and promised God that he would get sober if he helped him follow his dream. Around 30 days later,
West Virginia music channel
Radiowv asked him to record a song for its
YouTube music channel, and the result was "
Rich Men North of Richmond". Anthony performed a free show at a
farmers' market in
Barco, North Carolina, on August 13, which Anthony opened with the reading of verses from
Psalm 37 about evildoers. He was joined by surprise guest
Jamey Johnson. which reached No. 3 on the Apple platform. "
Aint Gotta Dollar", a song about self-reliance without spending money, and ranked Anthony's fourth best by
Taste of Country, reached number 1 on the Viral 50 list in
Spotify Anthony said that members of the public had reached out to tell him that the song had connected with them powerfully. In a
Facebook post on August 17, Anthony described what he believes to be the reasons for his popularity: "I wrote the music I wrote because I was suffering with mental health and depression. These songs have connected with millions of people on such a deep level because they're being sung by someone feeling the words in the very moment they were being sung. No editing, no agent, no bullshit. Just some idiot and his guitar."
"Rich Men North of Richmond" The video of Anthony performing "
Rich Men North of Richmond" was uploaded to YouTube on August 8, 2023, and to number 1 on the Spotify U.S. and Apple Music charts a few days later.
Virginia Attorney General Jason Miyares called Anthony's performance "unreal Virginia talent."
NBC News reported on August 14 that the original video upload had over nine million views in the space of five days, and noted a comment on it which had attracted 11,000 likes: "And just like that you became the voice of 40 or 50 million working men." Within days of the song's release,
John Rich publicly offered to produce Anthony's first album. He said that five more acoustic songs had been recorded at Anthony's farm at the same sessions as "Rich Men", to be released soon. There were also concert bookings until the end of 2023, he said. It was followed on September 2 by a video for his song "90 Some Chevy", a song initially released in April that compares certain aspects of romantic love to an older vehicle. A live recording of the same song was also released, with 1.3 million views of the video in two days." On March 29, 2024, Anthony announced his debut studio album ''
Hymnal of a Troubled Man's Mind'', which was released on March 31. == Firsts ==