Chulip was developed by a team of 12 to 14 people at
Punchline, then a department of
Skip Ltd. The game took two and a half years to complete after its initial planning; one year and three months were devoted to
programming. Kimura came up with the game's title after attending a party in Tokyo. The partygoers consumed alcohol whilst discussing video games, and while
intoxicated they began to humorously say "
chu-shite" (lit. "kiss me"). The title
Chulip is a play on words: a cross between
chu (the Japanese
onomatopoeia for the sound of a kiss) and the English word
lip, as well as the Japanese rendering of the word
tulip. Norikazu Yasunaga designed many of the game's mechanics. According to Kimura, "for efficient procedure, [Yasunaga] set it up so that the personality and the characteristics for each NPC had to be one-by-one". Publisher
Natsume Inc. licensed the game for a projected North American release in early 2004. The game was then shown at the
Electronic Entertainment Expo that year. Natsume Inc. realized early on that it would be an extremely obscure title and thus planned on releasing it at a low retail price. The game was delayed, and Natsume Inc. assured that it would be released sometime in 2005. The North American version was supposed to feature updated graphics and an "accurately meticulous" translation of Japanese text. Natsume Inc. claimed that Punchline's busy schedule resulted in such a long delay for the localization and that it also prevented them from making any graphical changes. ==Reception and legacy==