MarketCinemax (Asian TV channel)
Company Profile

Cinemax (Asian TV channel)

Cinemax Asia is a pan-Asian pay television channel. Part of the HBO Asia network, it features action, science-fiction, thriller, and adult comedy films. Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in Singapore.

History
Cinemax Asia (15 November 1996–28 March 2009) Cinemax Asia (a secondary channel of HBO Asia) was launched on 15 November 1996. It was a 24-hour movie channel which featured movies in horror, suspense, thriller and action. Cinemax Asia featured Thriller Cinemax on Thursdays, Action Cinemax on Fridays and Cinemax Superstars on weekends. In Malaysia, Cinemax Asia was launched on the Astro channel number 18, on 23 April 1998 at 7:45 pm replacing the ill-fated MGM Gold channel on 6 April 1998. In Singapore, it was added to Singapore Cable Vision on 1 April 1997. At the time, the channel had a complementary offer to HBO, with "thought-provoking movies of critical acclaim" and foreign feature films, all in English. Cinemax Asia (1 October 2012–present) On October 1, 2012, Max Asia reverted to Cinemax Asia. Cinemax Asia had a yellow background colour, but was replaced by a red colour in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies. In Vietnam, Cinemax was renamed as Max by HBO from 1 March 2017 to 1 May 2020. During October 2021, Cinemax Asia featured horror films in a Maximum Horror promotion. == Logo ==
Logo
File:Cinemax LA logo.png|Logo used in 2003–2008 File:Cinemax logo.png|Logo used in 2008–2009 File:Max (channel).svg|Logo used in 2009–2012 after rebranded File:Cinemax (Yellow).svg|Logo used in 2012–2016 File:611-cinemax.png|Logo used in 2017–present (2020–present in Vietnam) File:MAXBYHBO.png|MAX By HBO logo (2017–2020, in Vietnam only) == See also ==
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