Previously, Circle (as OTA sub-channel) provided up to 20 hours of programming to its owned-and-operated and affiliated stations on weekdays from 7:00 a.m. to 3:00 a.m. Eastern Time and on weekends from 11:00 a.m. to 3:00 a.m. Eastern Time. The remaining vacated hours were occupied by paid programming. Circle featured programming geared toward both fans of the country music genre and rural audiences, a similar demographic targeted by competing country music-oriented multicast networks
Heartland (which, incidentally from 2012 until 2013, used The Nashville Network moniker once used by Ryman's original cable network venture) and
The Country Network. Circle Country's programming primarily features a mix of original and acquired series with a country music or Southern lifestyle-centric format. Circle previously broadcast two simultaneous feeds: one for digital distribution, and the other for terrestrial distribution. The terrestrial feed (which typically appeared as a digital subchannel of a major network affiliate station in numerous markets around the United States) aired classic movies and off-network syndicated programming, while the digital feed (distributed over streaming services such as
Peacock and
Roku) features more company-owned music-based programming. Those feeds converged for live programming, such as the daily simulcast of
WSM Radio morning show "Coffee, Country & Cody" and
Grand Ole Opry broadcasts, as well as during regular timeslots of Circle-produced original programming. As of 2024, the terrestrial feed is no longer available, but the digital (aka streaming) feed remains available as Circle Country, with classic movies being added with the original programming. As the network was under development, Circle Media developed several original productions for the network's inaugural programming slate—aiming to make it one of a handful of digital multicast services that carry original programming, and one of the few (alongside the
Live Well Network, which reduced its national distribution outside of sister networks
ABC's
owned-and-operated stations in January 2015, and its rebrand
Localish) to offer a large original content slate. On December 11, 2019, Circle Media announced that it had greenlit 16 original programs slated to debut on the network in Circle's first five months of operation, including a simulcast of
WSM Radio's Coffee, Country & Cody (which had previously aired on competing country music-oriented multicast network
Heartland), and the music and interview series
The Dailey and Vincent Show which moved from the show's prior four-year home,
RFD-TV. and several docu-series (including ''Craig's World
, a reality program centering on country artist Craig Morgan; Fandom
, focusing on the artist-fan relationship in country music; Upstream
, a fishing/interview program hosted by Elizabeth Cook; and several Grand Ole Opry-focused series such as Opry Debut'').
Current programming Original programming Music/interview programming •
Backstage at the Opry (January 1, 2020–present) – Docu-series following artists preparing for performances at the Grand Ole Opry. •
Better Half (January 2, 2020–present) – Reality docu-series chronicling the lives of the spouses of country and
NASCAR stars. • ''Craig's World'' (February 2020–present) – Docu-series featuring
Craig Morgan dealing with the music world, his businesses and his family. •
Family Traditions (February 2020–present) – Docu-series profiling the descendants of legendary country music artists. •
Southern Weekend (January 2, 2020–present) – Travel series highlighting attractions of note across the Southern U.S.; hosted by Natalie Stovall. •
Stand Up Nashville! (January 3, 2020–present) – Stand-up comedy showcase recorded at Zanies Comedy Club in downtown Nashville. •
Upstream (May 2020 – present) – A fishing program featuring host
Elizabeth Cook conducting conversations with country artists at various fishing locations. ==Affiliates==