Operating as a digital telco, it purchases bandwidth from other MNOs, replacing traditional brick-and-mortar stores with its own online consumer business. This enables Circles.Life to provide voice, messaging, and data services to customers: becoming the first digital telco in Singapore to offer full service mobile network services. To do away with physical retail stores, Circles.Life delivers its SIM cards and mobile phones to customers through third party services, such as
SingPost in Singapore.
Singapore In July 2015, Circles.Life's parent company, Liberty Wireless Pte Ltd, signed an agreement with
M1 Limited to deliver voice, messaging, and data services as an MVNO using M1's mobile network, which has 4G+ outdoor coverage of 99.92% of Singapore. The company's offering launched to the public in June 2016. Customers may also choose to pick up its SIM cards at selected convenience stores and post offices as alternatives to courier services.
Taiwan Circles.Life launched its digital services in Taiwan with a no-contract base plan. The infrastructure partner uses Chunghwa Telecom's (CHT) network. In January 2025, Circles.Life closed its Australian MVNO operations, transferring existing accounts across to another Optus reseller,
Amaysim.
Indonesia In 2020, Circles.Life launched its digital service "
Live.On" in Indonesia. The infrastructure partner uses
XL Axiata 4.5G network. Four years later, specifically on February 23, 2024, Live.On transferred the digital service to XL Axiata in Indonesia. As a result, the company moved their customers into their existing
AXIS brand..
Jetpac In Nov 2022, Circles.Life launched
Jetpac as a roaming subscription service to its Singapore base. By Nov 2023, Jetpac was expanded to serve a global base and the main product was changed to individual one time purchases with different validities - similar to competitors like
Airalo. By Nov 2024, Jetpac was spun off as a separate entity with funding from
KDDI. == References ==