Gilbert was a professor of entrepreneurial management at HBS. While there, he was an adviser to the
American Press Institute's Newspaper Next project, which studied ways for newspapers to transition to the digital age. Gilbert also worked closely with
Clayton M. Christensen while at HBS. Gilbert co-wrote "Dual Transformation: How to Reposition Today's Business While Creating the Future" (Harvard Business Review Press), which outlines a strategy for helping established organizations navigate disruption while developing new sources of growth at the same time—an approach later reflected in his leadership at the
Deseret News and within the Church Educational System. After leaving HBS, Gilbert joined the faculty of BYU–Idaho and served as associate academic vice president of academic development; his responsibilities included student leadership, the BYU–Idaho Learning Model, online learning, and the Pathway program.
Deseret Digital Media and Deseret News In 2009, Gilbert became the CEO of the newly formed Deseret Digital Media, a subsidiary corporation of DMC. This corporation administers the websites of the
Deseret News,
Church News,
Mormon Times,
KSL radio, and
Deseret Book. In May 2010, Gilbert was appointed president of the
Deseret News. He did not replace Jim Wall (the publisher) or
Joseph A. Cannon (the editor), but filled a new role in the organization. In August 2010, with Gilbert at the helm, the
Deseret News laid off forty-three percent of its workforce. but
Salt Lake City Weekly refuted its print numbers. A year later, Gilbert spoke at the International News Media Association (INMA) conference, crediting a doubling of the paper's Sunday print edition to nationwide readers' interest in the six themes. As part of Gilbert's plan to "lead and innovate," the
Deseret News and KSL created Deseret Connect, a network of freelance contributors under Matt Sanders's direction. Much of Deseret Connect's content has been featured prominently on the
Deseret News homepage, though the print paper has largely remained the work of full- and part-time staff. In November 2011, it was revealed that the mayor of Utah's
West Valley City,
Michael K. Winder, wrote under a pen name as a Deseret Connect contributor about city hall events to get more good news about West Valley City, and his stories were featured in the
Deseret News. Gilbert said he was highly concerned, and that Deseret News deeply regretted that the mayor would misrepresent himself in such a way.
BYU–PW On February 7, 2017,
Dieter F. Uchtdorf announced the creation of BYU–PW, a new online higher education organization. Gilbert was appointed to head this new organization, which grew out of BYU–Idaho's Pathway program, originally begun in 2009. He was replaced as president of BYU–Idaho by
Henry J. Eyring, with his new position as president of BYU–PW effective on May 1, 2017. == LDS Church service ==