Yuri first appears in the video game
Doki Doki Literature Club!, one of the four girls who belong to a literature club that the player character joins. She is accompanied by
Sayori,
Natsuki, and
Monika, frequently feuding with Natsuki over the protagonist's affections. He may either help either Yuri or Natsuki during the cultural festival, with both attempting to kiss him depending on who is chosen, only to be interrupted by Sayori. While Yuri exhibits
self-harm tendencies, these become more amplified later in the game after Monika attempts to modify the code. The player also finds that, if they attempt to choose to spend time with Yuri, Monika will interfere. Yuri eventually decides to confess their love for the protagonist; however, regardless of whether they are reciprocated, Yuri begins to
stab herself to death due to her hysteric state. The player is unable to leave the room, forcing the protagonist to sit there and watch her corpse decompose over the weekend. When Natsuki eventually shows up, she throws up at the sight of Yuri's corpse, before Monika deletes both of their files from the game due to wanting the player all to herself. After Monika is deleted by the player, she expresses regret for her actions, restoring Yuri and everything else, but without her. From here, there are two possible endings. In one ending, Sayori becomes self-aware and megalomaniacal like Monika, leading to Monika deleting the entire game. In the other ending, where the player witnesses all scenes of the characters in the first act, Sayori is still self-aware, but is able to control herself, allowing Yuri and the rest to live. Yuri also appears in the enhanced version,
Doki Doki Literature Club Plus!, where the origins of the literature club are explored. Yuri has received multiple pieces of merchandise, including a
Nendoroid figurine by
Good Smile, a wrist watch themed after her, and two
Youtooz figures, "Yuri and the Raccoon" and "Picnic Yuri", the former based on Yuri's appearance in ''The Guy Trapped in Monika's DDLC
, a 2022 proof-of-concept theme song for a Doki Doki Literature Club!'' animated series pitched to Salvato and starring
CoryxKenshin. ==Reception==