Cloo focused on mystery entertainment, with the majority of the channel's programming sourced from fellow Comcast networks such as
NBC and
USA Network. By 2016, the network's schedule was made up mostly of repeats of USA Network series, and marathons of acquired series from the
Law and Order,
NCIS, and
CSI franchises, along with the original
MacGyver and
House. Films from the NBCUniversal library or acquired as part of USA Network's film rights purchases were also part of the schedule, meaning films having nothing to do with crimes or mysteries, such as
Enchanted,
The 40 Year-Old Virgin and
Bee Movie aired on the network. On August 15, 2011, Sleuth was renamed as
Cloo in order for NBCU to be able to trademark and own the name, as the word "
clue" itself is too common a name to be trademark-able and the commonness of both "sleuth" and "clue" would not work for
search engine optimization. In addition, the different spelling averted any confusion with
Hasbro's board game
Clue.
Carriage decline and closure On August 10, 2013, Cloo was removed by
Dish Network, which cited that most of the network's rerun-centric programming was duplicative of that available on other networks and streaming services. A year later on August 18, 2014, it was removed from
Verizon FIOS for the same reason.
Charter Communications (
Spectrum,
Bright House Networks and
Time Warner Cable) removed the channel with its services in January 2017, as with
Esquire Network (another Comcast/NBCU network which was closed on June 28, 2017), when it refused to continue their carriage of Cloo within their new carriage agreements with NBCUniversal, removing around 2/3 of the network's homes and reducing to 8.5 million households. NBCU already had been looking to remove extraneous channels without original programming since the summer of 2016, criteria which Cloo, Chiller, and Esquire fell into. In the end, however, industry media had little to no notice of the closure, and only cable providers learned of its closure in advance on January 31 as of 5:59 a.m. ET from Comcast, due to the limited amount of time between Charter's settlement of their new NBCUniversal carriage agreement and the channel's sudden closure. Because the channel was effectively
automated with little to no promotions to maintain, no employees were affected by the channel's closure. On February 1, 2017, its social media presences were removed, and the website redirected to the USA Network site without any notice. The network's last broadcast day consisted of a full-series marathon of
Syfy's
Continuum. Following the end credits of the last episode, a slide was shown, with the Cloo logo and the words "GOOD NIGHT!" underneath, along with "Thank you for watching Cloo", the NBCUniversal logo, and the name of the satellite that provided Cloo's broadcast (AMC 10, Transponder 7) in between two NBC logos, along with the common NBC off-air audio test using the
network's trademark chimes. Shortly after Cloo's shutdown, NBCUniversal announced that the female-focused network
Oxygen would be refocused as a
true crime channel to fill a void left by Cloo's closure, which occurred several months later. == Programming ==