In the 20th century, the
landlord for over 60 years was Norman Balon, who developed a persona as "London's rudest landlord". He began to work at the pub in 1943, when he left an engineering course to serve at the bar, after his father became the landlord there. In 1989, the interior of the pub was recreated on stage for the biographical play about Bernard,
Jeffrey Bernard Is Unwell. The play was successful, and Balon's memoirs followed in 1991, titled ''You're Barred, You Bastards: The Memoirs of a Soho Publican''. Clive Jennings says of regular clientele such as Bernard that "the lethal triangle of
The French, The Coach & Horses and
The Colony were the staging points of the
Dean Street shuffle, with occasional forays into other joints such as
The Gargoyle or the Mandrake ...
The Groucho or Blacks". ==21st century==