The mall which opened in 2004, was constructed under the development of
CBL & Associates Properties in partnership with Burroughs and Chapin, who also owned the former
Myrtle Square Mall, which closed upon the opening of Coastal Grand. The mall was designed by the architectural firm MSTSD from Atlanta, GA. The original planned name for the mall was "Mall Of South Carolina." It quickly became the dominant mall in the Myrtle Beach area. In March 2008,
JCPenney opened a new store. This was the chain's second store in Myrtle Beach, as it continued to operate its older store at
Myrtle Beach Mall, but closed in April 2020. In 2019, Dicks Sporting Goods announced it would be relocating to a new wing near Dillard's, it also received a Golf Galaxy location as well. The former Dicks building is occupied by Wilmington, North Carolina–based Flip N Fly Trampoline Park, this is the second location of the trampoline park chain as they have a location at Mayfaire Town Center (also owned and managed by CBL Properties) in Wilmington. On July 6, 2020, it was announced that the mall has filed a lawsuit against
Bed Bath and Beyond saying that the retailer owes about $72,000 worth of rent which it hasn't paid in April, May or June. The store occupied more than 25,000 square feet of the mall. By 2023, Bed Bath and Beyond had closed down, being temporarily replaced that October by
Spirit Halloween. In 2024, it was announced that
Crunch Fitness would be opening a new location in the space. The grand opening was held on February 11, 2025. On November 8, 2020, it was announced that Sears would be closing as part of a plan to close seven stores nationwide. The store closed on January 24, 2021. ==References==