Origin The company was founded in 1973 by
Thomas L. Crow, winner of the 1961
Australian amateur golf championship. He was inspired by the notion that golfers in the United States typically bought clubs at a whim, with the hopes that they may make their game better. Cobra produced one of the first utility clubs, the "Baffler" –introduced in 1980– long before the use of such clubs became popular. Cobra was dedicated to the average golfer, especially ladies and seniors which makes it understandable that is also the first U.S. club manufacturer to sell stock graphite-shafted woods and irons that are known for being lighter clubs. In five years, Cobra Golf was selling about $4.5 million worth of these clubs annually. In 1999 Cobra introduced Dista golf balls intended to maximize distance for all players with multiple swing speed models offered. Other leading professionals to have endorsement deals with Cobra include
Rickie Fowler,
Lexi Thompson,
Max Homa,
Gary Woodland and
Justin Suh. In February 2014, Cobra Golf signed a multi-year
partnership with the PGA Tour's
Honda Classic, making it one of the lead sponsors of the event. In 2016 Cobra Golf partnered with Flying Tee, a golf
driving range and
simulation venue, to provide the official equipment and apparel. == Products ==