Coin was founded in 1916 in
Pianiga, province of
Venice,
Veneto,
Italy, by Vittorio Coìn, who obtained a street vendor license to sell fabrics and
haberdashery items. In 1926, he opened a shop selling fabrics, yarns and linen in
Mirano (
Venice). Two years later a wholesale warehouse was opened in
Dolo. After having strengthened the Mirano store (1931), a shop was opened (1933) and a warehouse (1937) in
Mestre, followed by the store in
Padua (1947). In 1957 the Coin family opened a real multi-storey department store, the first in the chain, in
Trieste, in the premises once occupied by Austrian department stores
Öhler; in 1958 Coin still exceeded the regional boundaries by opening a large store in the centre of
Bologna. In 1962 it opened its flagship store in
Milan at Piazza 5 Giornate. The expansion continues touching
Parma and
Bergamo, up to the new large complex in
Mestre in the city centre, developed on six floors with an area of nearly 20,000 m2, plus a PAM supermarket in the basement. Between 1966 and 1974 warehouses were opened in
Verona,
Brescia,
Vicenza,
Varese,
Pordenone,
Vigevano,
Mantua,
Genoa,
Livorno,
Udine,
Piacenza,
Naples,
Taranto and
Ferrara. Coin was the first retailer to develop a fidelity card program in Italy in 1986. ==Coin Group==