Society is made up of various collective groups, such as the family, community, organizations, regions, nations which as Burns and Egdahl state "
can be considered to possess agential capabilities: to think, judge, decide, act, reform; to conceptualize self and others as well as self's actions and interactions; and to reflect.". According to a theory, the character of collective consciousness depends on the type of mnemonic encoding used within a group (Tsoukalas, 2007). The specific type of encoding used has a predictable influence on the group's behavior and collective ideology. Informal groups, that meet infrequently and spontaneously, have a tendency to represent significant aspects of their community as episodic memories. This usually leads to strong social cohesion and solidarity, an indulgent atmosphere, an exclusive ethos and a restriction of social networks. Formal groups, that have scheduled and anonymous meetings, tend to represent significant aspects of their community as semantic memories which usually leads to weak social cohesion and solidarity, a more moderate atmosphere, an inclusive ethos and an expansion of social networks.
Literary and oral tradition In a case study of a Serbian folk story, Wolfgang Ernst examines collective consciousness in terms of forms of
media, specifically collective oral and literary traditions. "Current discourse analysis drifts away from the 'culturalist turn' of the last two or three decades and its concern with individual and collective memory as an extended target of historical research". There is still a collective consciousness present in terms of the shared appreciation of
folk stories and
oral traditions, and folk stories enable the subject and the audiences to come together around a common experience and a shared heritage. == See also ==