Societies can be organized through
individualistic or
collectivist means. Each orientation has documented associations with different patterns in economic behavior, legal and political institutions, and social relations. The organization of a society is shaped by its cultural, historical, social, political, and economic context, which in turn governs how members interact. Collectivist or individualist orientations can exist within a single broader society. Studies have examined differences in collectivism between regions of the US and between regions of China. Researchers have also examined historical factors linked to these differences, such as histories of rice and wheat farming in different regions of China and patterns of frontier settlement in the western United States.
Collectivism In collectivism, the core unit is the collective group. Individuals are seen as fundamentally connected through relationships and group membership. The collectivist orientation places emphasis on collective identity and collective agency, and values tend to prioritize the group over the individual. Other research has found that people in collectivistic cultures are more mistrusting of people in their social circles (sometimes called "frienemies"). This can happen because collectivism involves strong ties between people, often with less freedom to choose relationships and leave conflictual relationships. Some researchers measure collectivism through behaviors such as living arrangements, rates of multi-generational households, and divorce rates. Psychologically, collectivism is associated with what researchers call "holistic thought," which attends to relationships between objects, context, and a broader range of information simultaneously. Collectivist social organization may be horizontal or vertical. However, individualism has also been associated with rising loneliness & isolation.
Regional Associations Most research on individualism has been conducted in the United States, Germany, and the Netherlands. Most research on collectivism has come from East Asia. European data has drawn predominantly from Germany and the Netherlands. Scandinavian countries (which have a more
egalitarian culture), southern Europe, and Eastern Europe are underrepresented in this data. Africa, West Asia, and Latin American countries are also absent from much of the research. The literature does not substantially cover countries with Islamic culture or countries experiencing within-group conflict. ==Online==