First college football TV broadcast, 1939 On September 30,
1939. NBC broadcast a game between
Waynesburg and Fordham on station
W2XBS (which would eventually become NBC's
flagship station, WNBC) with one camera and
Bill Stern as play-by-play announcer. With an estimated audience of 1,000 television sets, it was the first
American football game to ever be broadcast via television.
1950s and 1960s: NBC game of the week The first live regular season college football game to be broadcast coast-to-coast by NBC—featuring
Duke at
Pittsburgh—was broadcast on September 29, 1951. NBC broadcast 17 college football games during the 1951 season. Under an argument that television broadcasts of football games would be detrimental to in-person attendance, the
NCAA voted to prohibit the broadcast of any regular-season college football game without its permission, and establish an exclusive, NCAA-controlled broadcast rights package, consisting of one game per-week. Teams would be limited to one national television appearance per-season. This "game of the week" package was first sold to NBC in
1952 under a one-year contract for
$1.144 million. By
1953, the NCAA allowed NBC to add what it called "panorama" coverage of multiple regional broadcasts for certain weeks—shifting national viewers to the most interesting game during its telecast. After NBC lost its college football contract following the 1953 season, NBC regained college football rights in 1955 and aired games through the
1959 season. Even after losing the rights to regular season college football in both 1959 and 1965, NBC continued to carry postseason football. NBC carried the
Blue–Gray Football Classic, an all-star game, on Christmas Day, until dropping the game in 1963 as a protest of the game's policy of segregation. NBC regained the NCAA contract for the 1964 and 1965 seasons.
1970s and 1980s: Bowl games NBC consistently served as the
Rose Bowl Game's television home from 1952 until 1988 (when it moved to
ABC), and added the
Sugar Bowl from 1958 to 1969. Other bowl games broadcast by NBC include the
Citrus Bowl,
Cotton Bowl Classic,
Fiesta Bowl,
Gator Bowl,
Hall of Fame Bowl,
Sun Bowl and the
Orange Bowl.
1990s and 2000s: Notre Dame football, Bayou Classic In June 1984, the
Supreme Court ruled in
NCAA v. Board of Regents of University of Oklahoma that the NCAA's broadcast rights policy violated the
Sherman Antitrust Act, and that individual universities and athletic conferences were free to sell the broadcast rights to their games. 67 NCAA schools pooled their broadcast rights as part of a group known as the
College Football Association (CFA), which negotiated packages with networks on their behalf. This prediction would be realized when the
Big East Conference and
Southeastern Conference (SEC) also broke away, and signed with
CBS Sports beginning in the 1995 season. The CFA eventually shut down in 1997. Also in the 1991 season, NBC first acquired rights to the
Bayou Classic, an annual rivalry game between
Grambling State and
Southern; the game was considered to be one of the first major, network television broadcasts of a college football game between
historically black colleges and universities (HBCUs).
2010s: Addition of NBC Sports Network In 2011, Comcast
acquired a majority stake in
NBC Universal, and merged its existing sports networks—including Versus, which was relaunched as NBC Sports Network (
NBCSN) in January 2012—into the NBC Sports division. With the expansion of the Pac-10, Fox Sports decided to move some of its games to
FX, while Versus would continue holding rights to seven games each season. The sub-licensing agreement ended in the 2012 season, when the newly-renamed Pac-12 began a new 12-year deal with Fox, ESPN, and the new conference-run
Pac-12 Networks. Ahead of the 2012 season, NBC Sports reached a five-year contract with the
Colonial Athletic Association (CAA) to carry basketball and
FCS football on its networks; football games would be carried on the Comcast SportsNet networks, with five games per-season airing on NBCSN—marking the first college sports contract reached by the merged division. NBC Sports also renewed its rights to the Ivy League for two additional seasons, with NBCSN carrying at least six to ten football games per-season. In 2013, NBCSN lost its share of Mountain West rights to ESPN. On April 9, 2013, NBC Sports renewed its broadcasting contract with Notre Dame through the 2025 season. As part of the contract, NBCSN also gained the rights to exclusively broadcast select Notre Dame home games. In 2014, NBCSN lost a portion of the CAA rights to the
American Sports Network, an upstart sports syndication service launched that year by the
Sinclair Broadcast Group. NBCSN also initially declined to renew its television deal with the Ivy League, which would have left that league without a television broadcaster for the 2014 season; the channel's increased emphasis on
Premier League soccer matches reduced the number of opportunities for the network to carry college football on Saturday afternoons. However, NBCSN reversed its decision and added select Ivy League games beginning in late October 2014 in a joint agreement with
Fox College Sports. NBCSN lost its Ivy League rights after the 2017 season as the conference signed an agreement with ESPN the following year, with most games being moved to subscription service
ESPN+. The CAA left NBCSN for a one-year deal with
CBS Sports Digital and
Fox Sports Go in 2018, before signing with
FloSports in 2019. In 2015, the Bayou Classic moved from NBC to NBCSN. In 2020, USA Network exclusively aired one Notre Dame game on September 19, 2020, as overflow for NBC's coverage of the
2020 U.S. Open. A second
primetime game was briefly preempted from NBC to USA due to coverage of a speech by
president-elect Joe Biden. For the 2021 season, Notre Dame's home opener was aired exclusively on NBCUniversal's new streaming service
Peacock. NBCSN shut down at the end of 2021, with its sports properties assumed by Peacock and other NBCUniversal channels.
2020s: Acquisition of Big Ten rights and renewal of Notre Dame rights In 2022, NBC Sports acquired rights to the inaugural HBCU NYC Football Classic game and HBCU Pigskin Showdown all-star game; both events aired on Peacock and
CNBC. As part of a contract extension for the Bayou Classic, the game moved back to NBC. In August 2022, it was reported that NBC Sports, along with CBS and current top rightsholder Fox, were the frontrunners for shares of the
Big Ten's next round of media rights beginning in 2023. On August 18, 2022, the Big Ten officially announced that it had reached seven-year deals with Fox, CBS, and NBC to serve as its media partners beginning in the 2023–24 season. NBC will air primetime games throughout the regular season under the title
Big Ten Saturday Night. All telecasts will be available on Peacock, while eight Big Ten games per-season (including four intraconference games) will be exclusive to Peacock. NBC will carry the
Big Ten championship game in 2026, while the contract also includes a package of Big Ten
basketball games and
Olympic sports coverage for Peacock. On February 2, 2023, NBC announced
Noah Eagle,
Todd Blackledge, and
Kathryn Tappen as the lead broadcast team for
Big Ten Saturday Night. Its inaugural game aired on September 2, 2023, featuring the
West Virginia Mountaineers at the
Penn State Nittany Lions, Blackledge's alma mater. On July 20, NBC announced that
Maria Taylor,
Joshua Perry,
Matt Cassel,
Michael Robinson,
Ahmed Fareed, and Nicole Auerbach would headline
Big Ten College Countdown, which serves as the pre-game and halftime show for Big Ten matchups. The show's name is shortened to
College Countdown for Notre Dame games. Following the example of NBC's
Sunday Night Football theme performed by
Carrie Underwood, the network announced in August 2023 that
Fall Out Boy would perform the theme song for
Big Ten Saturday Night, a cover of "Here Comes Saturday Night" by Italian band Giuda. To coincide with the new Big Ten package, NBC would adopt new on-air graphics for college football and basketball coverage, replacing a package dating back to 2015 with one influenced by that of
Sunday Night Football. Kickoff begins shortly after 7:30 p.m.
Eastern Time to ensure that coverage can conclude in time for affiliates to air a full newscast before NBC’s long-running sketch comedy series
Saturday Night Live airs at its traditional 11:30 p.m. start time (a curfew policy dating back to the ill-fated
XFL). Since the start of the prime time football package,
SNL has been delayed just once, by five minutes. On November 18, 2023, NBC renewed its rights to Notre Dame football through 2029. NBCSN was revived in November 2025, with its content largely taken from games and events that would have otherwise been exclusive to Peacock. The dynamics of the Big Ten's media rights have caused some complications for NBC's package: teams have had the right to veto primetime games in November for various logistical reasons, preventing higher-profile teams like Michigan, Ohio State and Penn State from appearing on
Big Ten Saturday Night during the final weeks of the regular season. In addition, as the Fox majority-owned
Big Ten Network has been considered the
de jure rightsholder of the conference's media rights since 2016 (with all media rights agreements having officially been sublicenses of these rights), Big Ten commissioner
Tony Petitti learned that the conference would have to compensate Fox for its decision to give NBC a Big Ten championship game in 2026, as the conference did not officially have the authority to do so. In November 2025, it was reported that NBC was considering sub-licensing its rights to the 2026 championship to a different broadcaster entirely, finding that only having the rights to one Big Ten championship over the course of the contract made it too difficult to monetize. In April 2026, following reports that NBC had considered selling the game to a streaming service, it was reported that it had sold the game back to Fox. ==Current rights==