Germanic and Nordic countries By the end of the twentieth century, the term had largely fallen out of use, while the items in which colonial goods retailers had specialized had long since been included in the wider range of goods offered by general purpose supermarkets. Where colonial goods shops survived, they were regarded as old-fashioned, and tended to be known in Germany and Switzerland as
Aunt Emma Shops, that is, "mom and pop" stores. In
Austria the etymologically convoluted term
Greißler is used. In Germany the earlier term is still used in
Bremen by the
William Holtorf Colonial Goods Shop, founded in 1874, which claims to be Germany's last colonial goods shop. Germany's largest (in 2014) supermarket group,
Edeka, preserved the word in its full name, . In Denmark and Norway, the term is still commonly used by supermarkets.
United Kingdom In the 1920s, "empire shops" were proposed by the
Empire Marketing Board as a promotional vehicle for foods from the
British Empire. In the end, none of these shops opened. A public art exhibit in London in 2016 used the empire shops as a way of thinking about
postcolonialism and
globalization. ==See also==