and
Michelle Obama, along with their party, watch the commercials during Super Bowl XLIII in the
White House theater using ColorCode 3-D. The technology premiered with a ColorCode 3-D release of
nWave Pictures'
Encounter in the Third Dimension, which was the first of a series of ColorCode 3-D releases distributed to
IMAX theaters worldwide. In the United Kingdom, television station
Channel 4 commenced broadcasting a series of programmes encoded using the system during the week of 16 November 2009. Previously the system had been used in the United States for an "all 3-D advertisement" during the
2009 Super Bowl on
NBC for
SoBe, the animated film
Monsters vs. Aliens, and an advertisement for the television series
Chuck in which the
full episode the following night used the format. In print,
Time Inc. used ColorCode 3-D in five of their magazines (
Time,
People,
Sports Illustrated,
Entertainment Weekly, and
Fortune) to display 3-D images when they published a series of articles about the new "3-D revolution" in April 2009. == Viewing comfort ==