Association of Comics Magazine Publishers

The ACMP was formed in May 1947 and publicly announced on July 1, 1948. Founding members included: • Phil Keenan, publisher of Hillman Periodicals • Leverett Gleason, publisher of Lev Gleason Publications • Bill Gaines, publisher of EC Comics • Harold Moore, publisher of Famous Funnies • Rae Herman, publisher of Orbit Publications • Frank Armer, distributor • Irving Manheimer, distributor The ACMP was formed after "accusations from several fronts charged comic books with contributing to the rising rates of juvenile delinquency", though these were effectively overturned with a March 29, 1948, United States Supreme Court ruling that a 64-year-old New York State law outlawing publications with "pictures and stories of deeds of bloodshed, lust or crime" was unconstitutional. Regardless, the uproar increased upon the publication of two articles: • "Horror in the Nursery", by Judith Crist, in the March 25, 1948, issue of ''Collier's Weekly'', Fredric Wertham • "The Comics ... Very Funny!", by Frederic Wertham, in the May 29, 1948, issue of The Saturday Review of Literature Spencer, West Virginia held a comic-book burning on October 26, 1948. After the Associated Press reported on it, copycat comic-book burnings followed around the country, particularity in Catholic parishes. == Publishers Code ==

In 1948, the association released their "Publishers Code," drawing on the Hollywood Production Code (better known as the "Hays Code"), which had also been drafted to stave off external regulation. Like the Production Code, it forbid portrayals of crime that might "throw sympathy against the law" or "weaken respect for established authority," and prohibited "ridicule or attack on any religious or racial group." "Sexy, wanton comics" were not to be published, and divorce was not to be "treated humorously or represented as glamorous or alluring." Comics that complied with the code were offered a "Seal of Approval." ACMP Publishers Code of 1948 • Sexy, wanton comics should not be published. No drawing should show a female indecently or unduly exposed, and in no event more nude than in a bathing suit commonly worn in the United States of America. • Crime should not be presented in such a way as to throw sympathy against the law and justice or to inspire others with the desire for imitation. No comics shall show the details and methods of a crime committed by a youth. Policemen, judges, Government officials, and respected institutions should not be portrayed as stupid, ineffective, or represented in such a way to weaken respect for established authority. • No scenes of sadistic torture should be shown. • Vulgar and obscene language should never be used. Slang should be kept to a minimum and used only when essential to the story. • Divorce should not be treated humorously or represented as glamorous or alluring. • Ridicule or attack on any religious or racial group is never permissible. == Dissolution of the ACMP ==

The code, however, was not a success, ignored by both large and small publishers. Some publishers, such as Dell Comics, Archie Comics, DC Comics, Fawcett Comics, and initially Marvel Comics, refused to join the organization, the latter three had its own editorial advisory boards. Marvel later resisted and the group begin using the ACMP seal by 1952. == Successor organization==

In 1954, a mounting tide of criticism, including a new book by Wertham — Seduction of the Innocent — and congressional hearings, spurred the formation of the ACMP's successor, the Comics Magazine Association of America (CMAA). The ACMP Publishers Code served as the template for a more detailed set of rules enforced by the CMAA's Comics Code Authority. EC comics and Mad magazine publisher, William M. Gaines, in a 1983 interview with The Comics Journal revealed: ==References==