Reviews were generally positive and seemed to respect Suede's new poppy and direct sound.
James Delingpole of
The Daily Telegraph wrote: "
Coming Up is their defiant reminder of what made Suede so special [...] If
Dog Man Star was
Diamond Dogs, then this is Suede's
Ziggy Stardust – extravagant, steeped in glam and unashamedly poppy."
Roy Wilkinson of
Select called it: "a wondrous pop album, simultaneously immediate and full of scope, a lovely, charming mix of absolute beauty and the thrillingly awkward." Despite its success in the UK and Europe,
Coming Up did not win an audience in America, partially because of its later release in April 1997 and partially because Suede only supported it with a three-city tour. Keith Phipps of
The A.V. Club had similar views, saying: "The London Suede should, by all laws of musical logic, have disappeared by now. However, after surviving a name change, the replacement of co-songwriter/guitarist Bernard Butler with an obscure 17-year old, and more than a few changes in musical fashion, the band has returned with a third album that's more consistent and accessible than anything it's produced before." James Hunter of
Spin said that "the band pushes its case by ascending to heights of absolutely lucid songcraft that, in this often fuzzy era, feels exhilarating." Suede embarked on a short tour of the US and Canada in May 1997 to support the album, but fell upon bad fortune when their equipment got stolen after playing a sold-out show in
Boston, Massachusetts on 17 May. ==Commercial performance==