A product can be classified as
tangible or
intangible. A tangible product is an actual physical object that can be perceived by touch, such as a building, vehicle, gadget, or clothing. An intangible product is a product that can only be perceived indirectly, such as an insurance policy. These
services can be broadly classified under intangible products, which can be
durable or nondurable.
By use In its online product catalog, retailer
Sears, Roebuck and Company divides its products into "departments", then presents products to potential shoppers according to (1) function or (2) brand. Each product has a Sears item number and a manufacturer's model number. Sears uses the departments and product groupings with the intention of helping customers browse products by function or brand within a traditional
department-store structure.
By association A
product line is "a group of products which are closely related, either because they function similarly, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges". Many businesses offer a range of product lines (their "product mix") which may be unique to a single organisation or may be common across the business's industry. Within the
insurance industry, product lines are indicated by the type of risk coverage, such as
auto insurance, commercial
insurance, and
life insurance. Companies such as
Pepsi and
Coca-Cola are considered to have a very large and diverse product mix. Some companies use a large product mix to reach a number of market segments. In 2002 the
US Census compiled revenue figures for the finance and insurance industry by various product lines such as "accident, health and medical insurance premiums" and "income from secured consumer loans".
National and international product classifications Various classification systems for products have been developed for economic statistical purposes. The NAFTA signatories are working on a system that classifies products called NAPCS as a companion to the
North American Industry Classification System (NAICS). The European Union uses a "Classification of Products by Activity" among other product classifications. The United Nations also classifies products for international economic activity reporting. The
Aspinwall Classification System classifies and rates products based on five variables: • Replacement rate (How frequently is the product repurchased?) • Gross margin (How much profit is obtained from each product?) • Buyer goal adjustment (How flexible are the buyers' purchasing habits about this product?) • Duration of product satisfaction (How long will the product produce benefits for the user?) • Duration of buyer search behavior (How long will consumers shop for the product?) The National Institute of Governmental Purchasing (NIGP) developed a commodity and services classification system for use by state and local governments, the
NIGP Code. The NIGP Code is used by 33 states within the United States as well as thousands of cities, counties, and political subdivisions. The NIGP Code is a hierarchical schema consisting of a 3-digit class, 5-digit class-item, 7-digit class-item-group, and an 11-digit class-item-group-detail. Applications of the NIGP Code include vendor registration, inventory item identification, contract item management, spend analysis, and strategic sourcing. == Product model ==