While promoting the film, Gentili used his social networks to incite attacks on the authors of negative reviews. An example was the
CinePOP website, which accused the director of initiating a wave of virtual attacks. In another case, a producer criticized
Folha de S.Paulo journalist Diego Bargas, of
Folha de S. Paulo, for conducting an allegedly interview with him. On Facebook, Gentili published the interview paired with images of Bargas' posts praising former
Presidents of Brazil Luiz Inácio Lula da Silva and
Dilma Rousseff and former
mayor of
São Paulo Fernando Haddad. As a result, Bargas was attacked on social media and fired by Folha for his political comments. Folha justified its decision by stating that Diego had "disrespected repeated guidance on behavior in social networks." According to the newspaper, "journalists are told to avoid expressing political-party positions and not to issue social media comments that compromise the independence of their reports". Gentili's behavior and his followers', as well as the newspaper's decision to fire the reporter, were widely panned by class entities. In a joint statement, the
Union of Professional Journalists of the State of São Paulo and the
National Federation of Journalists "vehemently repudiate[d] the attacks on the journalist and his dismissal," which they considered acts which jeopardized the principles of
freedom of the press and
of expression. ==References==