MarketUtility computing
Company Profile

Utility computing

Utility computing, or computer utility, is a service provisioning model in which a service provider makes computing resources and infrastructure management available to the customer as needed, and charges them for specific usage rather than a flat rate. Like other types of on-demand computing, the utility model seeks to maximize the efficient use of resources and/or minimize associated costs. Utility is the packaging of system resources, such as computation, storage and services, as a metered service. This model has the advantage of a low or no initial cost to acquire computer resources; instead, resources are essentially rented.

History
Utility computing merely means "Pay and Use", with regards to computing power. Utility computing is not a new concept, but rather has quite a long history. Among the earliest references is: IBM and other mainframe providers conducted this kind of business in the following two decades, often referred to as time-sharing, offering computing power and database storage to banks and other large organizations from their worldwide data centers. To facilitate this business model, mainframe operating systems evolved to include process control facilities, security, and user metering. The advent of mini computers changed this business model, by making computers affordable to almost all companies. As Intel and AMD increased the power of PC architecture servers with each new generation of processor, data centers became filled with thousands of servers. In the late 1990s utility computing re-surfaced. InsynQ, Inc. launched [on-demand] applications and desktop hosting services in 1997 using HP equipment. In 1998, HP set up the Utility Computing Division in Mountain View, California, assigning former Bell Labs computer scientists to begin work on a computing power plant, incorporating multiple utilities to form a software stack. Services such as "IP billing-on-tap" were marketed. HP introduced the Utility Data Center in 2001. Sun announced the Sun Cloud service to consumers in 2000. In December 2005, Alexa launched Alexa Web Search Platform, a Web search building tool for which the underlying power is utility computing. Alexa charges users for storage, utilization, etc. There is space in the market for specific industries and applications as well as other niche applications powered by utility computing. For example, PolyServe Inc. offers a clustered file system based on commodity server and storage hardware that creates highly available utility computing environments for mission-critical applications including Oracle and Microsoft SQL Server databases, as well as workload optimized solutions specifically tuned for bulk storage, high-performance computing, vertical industries such as financial services, seismic processing, and content serving. The Database Utility and File Serving Utility enable IT organizations to independently add servers or storage as needed, retask workloads to different hardware, and maintain the environment without disruption. In spring 2006 3tera announced its AppLogic service and later that summer Amazon launched Amazon EC2 (Elastic Compute Cloud). These services allow the operation of general purpose computing applications. Both are based on Xen virtualization software and the most commonly used operating system on the virtual computers is Linux, though Windows and Solaris are supported. Common uses include web application, SaaS, image rendering and processing but also general-purpose business applications. == See also ==
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