YouTube 2014 Inspired by other YouTube
vloggers such as Mitchell Davis, Franta uploaded his first video to YouTube in August 2010. As of September 2022, he has more than 400 million views on his channel and over 4.9 million subscribers. In 2012, he joined a collaboration channel known as "Our2ndLife" (or O2L for short) along with 5 other YouTube personalities (
Kian Lawley,
Trevi Moran,
JC Caylen,
Ricky Dillon, and Sam Pottorff), which helped him gain popularity. He announced his departure from the group in July 2014 due to personal issues. He has made cameo appearances in the 2014 and 2015
YouTube Rewind videos, a tribute by YouTube to the year's most popular videos on the website. In January 2016, Franta won the "Favorite YouTube Star" award at the
42nd People's Choice Awards. In October, Franta appeared at the
We Day conference in
Toronto, Canada. video in 2016
Other projects The Thirst Project Franta celebrated his 22nd birthday in 2014 by launching a fundraising campaign for
The Thirst Project to build water wells for people in
Swaziland. He set a goal of raising $120,000 within a month by offering fans incentives such as T-shirts, posters, an acknowledgement in one of his videos, and a
Skype call with him. Within 48 hours, fans raised over US$75,000 and met the original $120,000 goal in 10 days. By the end of the month, the campaign raised over $230,000. He later visited Swaziland to see the wells the donations helped build. Franta received the Governor's Award for his work at the Thirst Project's 6th Annual Thirst Gala on June 30, 2015. Franta launched a second campaign for his 23rd birthday with the goal of raising $180,000 in 30 days. When the campaign closed in October 2015, he had raised more than $191,000, which contributed to the building of 16 water wells in
Swaziland.
Entrepreneurship On November 11, 2014, Franta released a compilation album,
Crown, Vol. 1, of songs from his choice of up-and-coming musicians. The album charted on the
Billboard 200. A second compilation was released under Franta's Common Culture brand on March 3, 2015, followed by a third compilation on July 24, 2015, a fourth on December 25, 2015, and a fifth on April 28, 2016. In July 2015, it was announced that Franta had started a record label,
Heard Well, in partnership with his manager Andrew Graham and Jeremy Wineberg of music distribution and licensing company Opus Label (through which Franta's first two compilations were released).
Variety described Heard Well as "a music label focused on producing compilation albums featuring undiscovered artists as curated by digital 'influencers.'" Amanda Steele, Anthony Quintal (Lohanthony), and Jc Caylen are the first digital stars signed to put together compilations. In February 2015, Franta released his own line of coffee, called Common Culture Coffee. The coffee was produced in collaboration with LA Coffee Club and $1 from each bag of coffee sold was donated to The Thirst Project. In June 2015, Franta released a small limited edition line of clothing, made in collaboration with Junk Food Clothing. In January 2016, Franta launched his new website for Common Culture.
Writing Franta spent over a year writing his memoir,
A Work in Progress, which talks about moments from his life since birth and personal stories. It was released on April 21, 2015. Accompanying the release of the book, Franta had a book tour in the United States with appearances in
Minnesota,
Houston,
Orlando, New York City,
New Jersey, and Los Angeles, and
Sydney,
Melbourne,
Brisbane and
Perth in Australia. The book spent 16 weeks on
The New York Times Best Seller list and sold over 200,000 copies. In January 2017, Franta announced he would be releasing his second book,
Note to Self, on April 18, 2017. The book features essays, stories, poetry, and photography by Franta about issues including clinical depression,
social anxiety,
breakups, and
self-love. Franta said "If my first book,
A Work in Progress, was a reflection of my external life so far, then this follow-up is a reflection of my internal life." In June 2021, Franta announced his third memoir,
House Fires, was set to be released on September 21, 2021.
Photography Franta's photography has been published in
V, ''
L'Officiel, and Paper''. He has photographed many celebrities including
Jonathan Van Ness,
Billie Eilish,
Doja Cat,
Olivia Rodrigo,
Hailee Steinfeld,
Maude Apatow,
Chloe x Halle,
Conan Gray,
Tinashe, and
HAIM. == Personal life ==