Prozorov has worked with international luxury fashion houses, including
Moncler,
Gucci,
Louis Vuitton, and
AMI Paris. For his collaboration with Moncler in 2019, he created three animated collages that juxtaposed the brand’s latest collection with surreal landscapes, placing contemporary fashion within dreamlike, parallel universes. The project combined surreal landscapes, anthropomorphic animals, and futuristic architectures, embedding the cars within imaginative micro-worlds. Conceptually, the series explored mobility as a journey through both physical and psychological terrains, continuing Prozorov’s exploration of collage as a bridge between reality and fantasy. Marking a shift from fashion and automotive collaborations, Prozorov partnered in 2024 with the Swiss watchmaker
Universal Genève for its relaunch campaign. His imagery drew on the brand’s mid-century legacy while situating the timepieces in digital dreamscapes, underscoring the tension between heritage and modernity. This approach reflected Prozorov’s broader interest in reframing historical icons within contemporary cultural narratives. == References ==