Final goods can be classified into the following categories, which are determined by consumers' buying habits: • Convenience goods • Shopping goods •
Specialty goods •
Unsought goods Convenience goods, shopping goods, and specialty goods are also known as "red goods", "yellow goods", and "orange goods", respectively, under the
yellow, red and orange goods classification system.
Convenience goods Convenience goods are frequently used and readily available. Generally, convenience goods fall under the category of nondurable goods, such as fast food, cigarettes and tobacco, which are typically low-cost. Convenience goods are primarily sold by wholesalers or retailers in large volumes to ensure widespread availability to consumers. Convenience goods can further be classified into staple and impulse categories. Staple convenience consumer goods are basic necessities for consumers. These goods are easily available and in large quantities, such as milk, bread, and sugar. Impulse convenience consumer goods do not belong to the priority list of the consumer. They are purchased without any prior planning, just on the basis of the
impulse: potato wafers, candies, ice cream, cold drinks, etc.
Shopping consumer goods Shopping consumer goods are the goods which take lot of time and proper planning before making purchase decision; in this case consumer does a lot of selection and comparison based on various parameters such as cost, brand, style, comfort etc., before buying an item. Shopping goods are costlier than convenience goods and are durable in nature. Consumer goods companies usually try to set up their shops and show rooms in active shopping areas to attract customer attention and their main focus is to do much advertising and promotion to attract more customers. Examples, include clothing items, televisions, radios, footwear, home furnishings, etc.
Specialty consumer goods Specialty goods are unique in nature; these are unusual and luxurious items available in the market. Specialty goods are mostly purchased by the upper classes of society as they are expensive in nature and difficult to afford for the middle and lower classes. Companies advertise their goods targeting the upper class. These goods do not fall under the category of necessity; rather they are purchased on the basis personal preference or desire. Brand name, uniqueness, and special features of an item are major attributes which attract customers and make them buy such products. Examples include antiques, jewelry, wedding dresses, cars, etc.
Unsought consumer goods Unsought goods belong to neither the necessity group of consumer goods list nor to specialty goods. They are always available in the market but are purchased by very few consumers, either based on their interest or their need for some specific reasons. The general public does not purchase such goods often. Examples include
snowshoes,
fire extinguishers,
flood insurance, etc. == See also ==