After years as a freelancer and comics art packager (with his company
Continuity Associates), in 1984 Adams ventured into publishing as a way to maximize his creative freedom (and profits). Continuity mainly published a variety of
superhero comics developed by Adams. For instance, the title
Ms. Mystic was first published by
Pacific Comics, and was revived in 1987 by Continuity. Adams' own detailed, realistic art was the basis of Continuity's "house style"; the company's creators included
Dan Barry,
Vicente Alcazar,
Mike Deodato, Jr.,
Mark Texeira,
Dave Hoover,
Richard Bennett,
Tom Grindberg,
Bart Sears,
Esteban Maroto, and
Michael Netzer. Adams often provided layouts for the company's titles, as well as inking many faces and contributing other personal touch-up artwork. Adams also plotted many of Continuity's titles, most of which were scripted by writer Peter Stone. Continuity's comics tended to be grittier than the mainstream
Marvel or
DC comics of their day, often depicting bloody, graphic violence. For instance, in one issue of
Armor the title character has his hand chopped off and then the appendage is destroyed in a blender. Continuity was also part of a trend towards more
eroticism in mainstream comics. For instance, the costume and the cover artwork illustrated by
Mark Beachum for the character Samuree were often revealing, and she was sometimes drawn in sexy poses on the cover of her comic. During the 1990s "
variant cover" craze, Continuity got into
Tyvek (marketed as "indestructible"), die-cut, glow-in-the-dark, chrome-plated, and hologram covers, as well as pull-out posters, stickers, and trading cards, all of which are associated with the speculation bubble which burst in the mid-1990s. Continuity also bought into the crossover craze of the era with
Deathwatch 2000 (1992–1993) and
Rise of Magic (1993–1994). Over the course of its life as a publisher, Continuity was the subject of much criticism from comics retailers and fans for poor editorial oversight and the publisher's inability to ship its products on time or according to schedule. Continuity stopped publishing in 1994 during its
Rise of Magic crossover, embroiled in legal and financial troubles. Several of Continuity's later titles and characters wound up being picked up by other publishers. For instance,
Samuree,
Valeria and
Knighthawk would be published by
Valiant Comics' Windjammer line of creator-owned titles. ==Titles==