Suppose a company considers taking on a project or investment of some kind, for example installing a new piece of machinery in one of their factories. Installing this new machinery will cost money; paying the technicians to install the machinery, transporting the machinery, buying the parts and so on. This new machinery is also expected to generate new profit (otherwise, assuming the company is interested in profit, the company would not consider the project in the first place). So the company will finance the project with two broad categories of finance: issuing
debt, by taking out a loan or other debt instrument such as a
bond; and issuing
equity, usually by issuing new
shares. The new debt-holders and shareholders who have decided to invest in the company to fund this new machinery will expect a return on their investment: debt-holders require
interest payments and shareholders require
dividends (or
capital gain from selling the shares after their value increases). The idea is that some of the profit generated by this new project will be used to repay the debt and satisfy the new shareholders. Suppose that one of the sources of finance for this new project was a
bond (issued at
par value) of with an interest rate of 5%. This means that the company would issue the bond to some willing investor, who would give the to the company which it could then use, for a specified period of time (the term of the bond) to finance its project. The company would also make regular payments to the investor of 5% of the original amount they invested ($10,000), at a yearly or monthly rate depending on the specifics of the bond (these are called coupon payments). At the end of the lifetime of the bond (when the bond
matures), the company would return the they borrowed. Suppose the bond had a lifetime of ten years and coupon payments were made yearly. This means that the investor would receive every year for ten years, and then finally their back at the end of the ten years. From the investor's point of view, their investment of would be regained at the end of the ten years (entailing zero gain or loss), but they would have
also gained from the coupon payments; the per year for ten years would amount to a net gain of to the investor. This is the amount that compensates the investor for taking the risk of investing in the company (since, if it happens that the project fails completely and the company goes bankrupt, there is a chance that the investor does not get their money back). This net gain of was paid by the company to the investor as a reward for investing their money in the company. In essence, this is how much the company paid to borrow . It was the
cost of raising of new capital. So to raise the company had to pay out of their profits; thus we say that the
cost of debt in this case was 50%. Theoretically, if the company were to raise further capital by issuing more of the same bonds, the new investors would also expect a 50% return on their investment (although in practice the required return varies depending on the size of the investment, the lifetime of the loan, the risk of the project and so on). The cost of equity follows the same principle: the investors expect a certain return from their investment, and the company must pay this amount in order for the investors to be willing to invest in the company. (Although the cost of equity is calculated differently since dividends, unlike interest payments, are not necessarily a fixed payment or a legal requirement.) ==Cost of debt==