In 1967, Keehan legally changed his name to
Count Juan Raphael Danté, explaining the name change by stating that his parents fled
Spain during the
Spanish Civil War, changed their names, and obscured their noble heritage in order to effectively hide in America from Spaniard anti-royalist communists. (
Edmond Dantès is the protagonist of Dumas' 1844
The Count of Monte Cristo.) Keehan was prone to boasts that furthered his reputation, his most notorious one being that he'd participated in secret "death matches" in Thailand and China, winning by killing opponents in front of crowds numbering in the thousands. He began heavily promoting himself via
comic book ads as the
Deadliest Man Alive. One had only to mail order his instructional booklet ''World's Deadliest Fighting Secrets'' (in which he outlined the "Dance of Death") to also receive a free Black Dragon Fighting Society membership card. These comic book ads account for much of Count Dante's lasting notoriety in pop culture. They read Yes, this is the DEADLIEST and most TERRIFYING fighting art known to man—and WITHOUT EQUAL. Its MAIMING, MUTILATING, DISFIGURING, PARALYZING and CRIPPLING techniques are known by only a few people in the world. An expert at DIM MAK could easily kill many Judo, Karate, Kung Fu, Aikido, and Gung Fu experts at one time with only finger-tip pressure using his murderous POISON HAND WEAPONS. Instructing you step by step thru each move in this manual is none other than COUNT DANTE — THE DEADLIEST MAN WHO EVER LIVED. The Black Dragon Fighting Society founded by Count Dante is an American martial arts organization and has no connection with and should not be confused with the
Japanese
Black Dragon Society, an ultranationalist secret society during the 1930s and 1940s. ==The Dojo Wars==