and Chief of Staff
Ann O'Leary in a public service announcement about Covered California in 2019. California was the first state in the U.S. to set up a health insurance marketplace. The California Health Benefit Exchange was created in September 2010 when then-governor
Arnold Schwarzenegger signed Assembly Bill 1602, (the "California Patient Protection and Affordable Care Act"), by Assembly Speaker John Perez, and Senate Bill 900, by State Senator Elaine Alquist, into law. Organizations such as the
California Taxpayers Association and
California Chamber of Commerce and Anthem Blue Cross had opposed the bills in whole or in part, but Schwarzenegger had made Obamacare in California a priority. The program was named "Covered California" in October 2012. Efforts to educate potential enrollees about Covered California began in 2013, including $37 million in grants to 48 organizations. Enrollment started on October 1, 2013; during the first month of operation, 35,364 people enrolled in health plans offered through Covered California, more than were enrolled through the website for the federal exchange (
HealthCare.gov) in the same period. As of November 2013, over 360,000 people had completed applications. By the close of the first open enrollment period in April 2014, the number of people enrolled in Covered California was about 1.4 million; furthermore, another 1.1 million had signed up for
Medi-Cal (California's
Medicaid program, which was expanded as part of the ACA) through the Covered California web portal. In the second open enrollment period beginning in November 2014, Covered California's goal was to enroll 500,000 more people. The
California Medical Association and other professional organizations pledged to work with Covered California to promote enrollments. There were 474,000 potential new enrollees by the end of the second regular open enrollment period in February 2015. It was announced that a special enrollment period would be held between February 2015 and April 2015 to reduce tax penalties in 2015 for 600,000 Californians who needed to pay a tax penalty in 2014 because they were uninsured. == Coverage ==