Agriculture and
commercial fishing have long been the dominant sectors of the local economy, with commodities such as
wheat and
wool being the driving force for the establishment of the
town. In earlier years such produce was exported from Cowell by means of sailing ketches. The first jetty at Cowell was built in 1881, and although several extensions were added later, it was still of an inadequate length. A new main jetty was opened in 1913 but the old jetty remained until demolished in 1975. The old jetty was then replaced by a structure on concrete piles with wood deck, some 146 metres long, known as the fishermen's jetty. The major crops of the area are
cereals such as
wheat,
barley and
oats, with
legumes also grown.
Sheep are still farmed in the district, with
cattle and
goats introduced more recently.
Aquaculture has become a vital part of the
economy in Franklin Harbour in recent years. The excellent tidal flow makes it suitable for the farming of
Pacific oysters.
Tourism is an important economic drive for the town, with tourists flocking to the area at
Easter and over the
summer holidays.
Fishing for many species including
King George and
silver whiting, garfish, mullet, flathead,
snapper,
Tommy Ruff,
snook, yellowfin whiting,
squid and
crabs is very popular, with other forms of water sport available further up the coastline. There are other attractions such as Cowell Jade, which showcases the region's
Jade, as well as numerous scenic drives, some of which are suitable for
4x4 only. Historical locations include the site of children's author
May Gibbs' first Australian residence. A memorial stands 10 km from Cowell, along the Cowell to Cleve Road. ==Community==