A central aspect of Crankworx is a series of village-wide promotional displays and activities pertaining to extreme-style mountain biking. Many events happen throughout the week including demonstrations of bicycle tricks, music, and other entertainment. There is also a collection of manufacturers' booths, and the festival serves as a cycling industry gathering. Prominent display-type advertising, for a very wide variety of products, is present throughout all events. The festival has attracted sponsors including
Bud Light,
CLIF Bar,
Monster Energy,
Volkswagen,
Dose.ca,
SRAM Corporation,
Norco,
Giant Bicycles,
Redbull, the
Kona Bicycle Company, and various other corporate entities. ==Competitions==