Crémerie de Paris is located on the rue des Déchargeurs side of the Hôtel de Villeroy at the corner of rue des Dechargeurs and rue des Halles. For 100 years (1869-1970) it was a milk store connected to the Les Halles food market. In 1993 it was acquired by the little Electrica for Sony Phone Store located on 11 rue des Halles (today petite Cremerie de Paris N°2). After having operated as an Internet café opened in the early years of the Internet, the Cremerie was converted into a brand expo center. Many notable brands have organised Pop Up Stores and Pop Up Cafes (located at the opposite restaurant Gladines / Cremerie de Paris N°3): • 2012 June "Nike Barber Shop" organised by the US sports brand
Nike. • 2012 September "Boutique Adopte Un Mec" organised by the French dating site
AdopteUnMec. • 2012 October Expo and Pop Up Store
UGG Australia. • 2013 June Motorcycle Expo organised by the British brand
Triumph Motorcycles Ltd. • 2013 July Pop Up Store "G-Shock" organised by the Japanese manufacturer
Casio. • 2013 October Washing powder expo "My Omo Store" organised by the Dutch-British food brand
Unilever. • 2014 June
Pokémon Center Paris. Pokémon is the world's most famous video game company edited by the Japanese brand
Nintendo. The co-inventor of Pokémon and video game composer
Junichi Masuda came to the event. Fascinated by France and its history, he selected Cremerie de Paris at the Hotel de Villeroy Bourbon to be the location for the first Pokémon store to open in Europe. The 3 week pop-up store has attracted a long waiting line going all along the rue des Déchargeurs and the
rue de Rivoli. . • 2015 February
Renault presented the third version of the
Renault Twingo car line at the Cremerie de Paris during a 2-week expo called "La verité sur les filles". The expo was animated by the French actresses
Bérengère Krief and
Nora Hamzawi. • 2017 October
Siemens Connected Gallery, interactive expo for Europe's largest industrial manufacturer. • 2019 Nov Second
Pokémon Expo organised by the clothing brand
Celio. • 2022 March Launch of the smartphone Realme GT2 Pro organised by
Realme part of
BBK Electronics, the World's second largest phone manufacturer . • 2023 December : Launch of a limited edition Scotch Whisky by
Chivas Regal in collaboration with the French artist
Dolly Cohen. The event is organised by the world's second largest wine and spirits group
Pernod_Ricard. Most expos and pop-up stores have been accompanied by TV commercials and video clips visible in the Phone Book of the World giving the Hotel de Villeroy an international touch. The gate of the Hôtel de Villeroy can be seen in most films, as a sign of the very rich history of the building. . == Movies filmed at Crémerie de Paris ==