In 1969 Bass transferred all its hotels, which had previously traded under the
Bass, Mitchells and Butler's and
Charrington's brands, into the Crest Hotels portfolio. Bass bought the European hotel interests of the
Esso Petroleum Company in 1972. These were modern, purpose-built hotels located in the United Kingdom, the
Netherlands,
Belgium,
Italy,
Germany and
Austria. The deal involved 18
Esso Motor Hotels, of which ten in the United Kingdom, three were in the Netherlands, two in Belgium and three in Italy. There were also nine German hotels and one Austrian hotel which were leased from Esso. The hotels in UK were absorbed by Crest and the European hotels were supervised by a senior management team based in Germany. In 1976 Crest rebranded their hotels in EuroCrest and decided to expand in Germany. In 1990, the group was bought by
Trusthouse Forte and rebranded as Forte Crest before later being absorbed into the Posthouse chain. ==References==