Critic's content is primarily targeted towards its student demographic and is generally written through a student and rangatahi youth perspective. The magazine enjoys enduring popularity with its readership. The physical copies distributed on a weekly basis have a pick-up rate of 99% according to
OUSA. Critic's content includes recurring columns, news articles, long-form investigative journalism, profiles, reviews, puzzles and culture pieces that often examine or portray student life in Dunedin. The magazine is known for its humorous examination of provocative and taboo subject matter. Traditionally, Critic has had 'themed' issues including "The Sex Issue", "The Drugs Issue", "
Te Reo Māori Issue", "The Food Issue", "The Census Issue" and more. However, recent years have seen a movement away from overtly stipulated themes. The majority of all Critic issues remain unthemed within the magazine's yearly cycle. Although the scope of the content has varied year to year under different editorship, in recent years the magazine's coverage has remained local; focusing on stories of relevance to students and the surrounding Ōtepoti Dunedin community. Since 2012, the magazine's mission statement has been to "reflect the reality of Otago University students back to themselves." In a 2018 profile of Critic, former Editor Joel MacManus told
Stuff the magazine seeks to "cover stories other media can't or won't, in a way that they can't or won't [...] When we write something I know couldn't be published in the
Otago Daily Times or on
Stuff – that's when I'm like, 'This is great!' That's when it's
Critic."
Critic Lite* In 2025, the Student Media Manager, the incoming 2026 Co-Editors, and OUSA made the decision to change Critic’s print schedule to a fortnightly rotation of 36-page and 16-page issues. This change was driven by the need to reduce the magazine’s significant printing costs, while also trialling a new publishing and editorial approach. The revised model aimed to provide a smaller issue each fortnight, enabling the team to dedicate more time to researching and producing high-quality feature content for the bigger issues. The first 16-page issue was released on 2 March 2026 and was met with significant public backlash from students and former editors. Critics of the change described the page reduction as abrupt and characterised it as an unreasonable political decision by OUSA, despite the change being publicised in an October 2025 issue of Critic. In response, a public petition emotively titled “Save Critic” was launched, and open letters were addressed to the OUSA Student Executive, calling for an immediate increase in Critic’s budget to reinstate a weekly 36-page format. These responses were made despite limited direct engagement with Critic on the rationale behind the decision. Some commentators stated that the magazine was usually 48-60 pages every week. The decision was made by the 2025 editorial team and OUSA together, to reduce the page count to 36 each week for the second semester, as 48-pages of quality content was becoming hard for the team to manage weekly. No one at OUSA or Critic can recall the magazine being 60 page per week since at least the early 2000s before it moved to a magazine style format from a newsprint publication. Despite the public reaction, OUSA and the Student Executive had already indicated its intention to consider a return to a consistent 36-page print schedule as part of its annual budget process for 2027, to be undertaken later in 2026. In the meantime, Critic released a public statement addressing key questions about the page reduction, which was shared across its website and social media platforms.
High-profile stories In 2018, Critic Te Ārohi reported that University of Otago Proctor Dave Scott had illegally entered two students flats without permission and confiscated bongs/water pipes, which were estimated to be worth over $700 combined. Critic's reporting received national media attention, resulting in a scandal the magazine labelled "BongShell." In a subsequent press conference, Scott confirmed the bongs had been destroyed and apologised for his actions. In 2019, Critic published a story about a landlord breaching tenancy laws. After receiving a threatening letter in response, Critic made headlines for publishing the email on the cover of the following issue. That same year, Critic published a exposé on the culture of misogyny in
Knox College that normalised sexual misconduct against female students. The article included the testimonies of several female residents who had been sexually harassed or assaulted at the residential college between 2015 and 2017, many of whom claimed that the college's leadership ignored or dismissed their claims when they were reported to them. The article received national media attention. Although the feature was lauded for its investigative merit, Critic later issued an apology for not contacting Head Master Caroline Hepburn-Doole for comment before publication. With regards to the article's claim that instances of sexual assault and rape went "undisciplined," the magazine later accepted there was evidence "all complaints were documented and reported to others as appropriate." In 2021, Critic published a series of articles detailing the findings of a six-month undercover investigation by Critic journalist Elliot Weir into
Action Zealandia, a white supremacist organisation in New Zealand. In 2023, Critic published a series of news articles reporting on
hazing activity in Dunedin's student community. Critic's coverage, including a story on the abuse of a live eel, garnered national attention and was awarded 'Best News Story' at the Aotearoa Student Press Awards, with Judge Glenn McConnell commending the reporting for being of "national significance." The magazine's coverage later developed into a three-part series published in
The Spinoff, authored by former Editor Fox Meyer.
Design Critic began as a newspaper in 1925, before becoming a magazine in 2001. The publication was
tabloid in size until 2002, when it went (around
A4 size). The design of Critic is often significantly changed each year as new designers are employed; typically recent graduates from the
Otago Polytechnic Design School. Critic has a long-standing tradition of welcoming new designers by giving them the opportunity to create a fresh logo that reflects their personal style and vision for the magazine. The publication actively supports students from Otago Polytechnic’s Design School through design internships, offering valuable real-world experience in producing a weekly print magazine, and ensure the Polytechnic is included in the student and campus-life vibe of the magazine. The design team includes several paid and volunteer “illustrators” though they are better described as multi-disciplinary artists. These contributors produce weekly covers, centerfolds, and accompanying artwork for articles, adding depth and personality to the publication. Altogether, visual design is a defining and essential element of Critic’s identity with posters of past covers being sold, and centrefold art adorning walls across North Dunedin. In 2011, Critic's covers (under the magazine's Art Director Andrew Jacombs) were selected in the 2012 Coverjunkie "Best Of" Publication and exhibited alongside some of the world's most leading titles, including TIME, Esquire, The New Yorker, Vogue, Sports Illustrated and lift-outs from The New York Times and The Sunday Times. ==History==