The original
IndieWire newsletter launched on July 15, 1996, billing itself as "the daily news service for
independent film". Following in the footsteps of various web- and
AOL-based editorial ventures, IndieWire was launched as a free daily email publication in the summer of 1996 by New York- and Los Angeles-based filmmakers and writers
Eugene Hernandez, Mark Rabinowitz, Cheri Barner,
Roberto A. Quezada, and Mark L. Feinsod. Initially distributed to a few hundred subscribers, the readership grew rapidly, passing 6,000 in late 1997. In January 1997,
IndieWire made its first appearance at the
Sundance Film Festival to begin their coverage of film festivals; it offered
indieWIRE: On The Scene print dailies in addition to online coverage. Printed on site, in low-tech black-and-white style, the publication was able to scoop traditional Hollywood trade dailies
Variety and
The Hollywood Reporter due to the delay these latter publications had for being printed in Los Angeles. The site was acquired by
Snagfilms in July 2008. On January 8, 2009,
IndieWire editor Eugene Hernandez announced that the site was going through a re-launch that has been "entirely re-imagined".
Penske Media acquired
IndieWire on January 19, 2016. The financial terms of the agreement were not disclosed. ==Description==