Originally, Broadrick wanted to recruit
Swiss artist
H. R. Giger to direct "Crush My Soul's" music video, but he proved too expensive. The video was ultimately directed by photographer
Andres Serrano, who was known for his controversial 1987 photograph
Piss Christ. The video, which was Serrano's debut music video, featured the band performing in the
Angel Orensanz Synagogue interspersed with clips of
cockfighting and religious iconography. Performance artist
Bob Flanagan was also featured in the video, portraying an upside down Christ figure hoisted up on a ceiling. The video cost $75,000 to create.
Controversy In an interview with
SHOOT magazine, Serrano said, "I never set out to start any kind of controversy and I'm not foreseeing any kind of controversy with this video―it's not like we are out to prove anything." whose acquisitions group felt that "musically there wasn't a home for it at the current time." As a result of the rejection, Earache and
Columbia Records changed their strategies into distributing the clip to regional video shows and to
The Box, which aired content that MTV found objectionable.
Influence on Metallica Godflesh showed the video for "Crush My Soul" to
Metallica's
Kirk Hammett. According to Broadrick, Hammett loved the video. Metallica later used art by Serrano for the cover of their 1996 album
Load. Broadrick, disappointed by not being credited for discovering the artist, said this was no coincidence, and that no one in Metallica knew about Serrano before the "Crush My Soul" video. Later, Hammett praised Godflesh, calling them the heaviest band in the world and citing them as his favorite band. ==Track listing==