The first single to be released from the album was "Wood Beez (Pray Like Aretha Franklin)" in February 1984, its subtitle alluding to
Aretha Franklin's 1968 song "
I Say a Little Prayer" which producer Arif Mardin had also worked on. Asked about the change in musical direction Gartside admitted, "if you'd played me 'Wood Beez' six years ago I think I'd have spat at it or something. But I like change." He described the song as "very complicated, it's the whole question of what pop is; its relationship to
language, power and
politics. It's also a question of music's transgression and abuse of some of the
rules of language. Aretha was singing what are arguably inane pop songs and had left her
gospel roots. But she sang them with a fervour, a passion, though I hate to use that word because it's been hideously tarred in recent usage. To a committed
materialist whose interest had come round to language again – perhaps because of a bankruptcy in
Marxism to deal with
ideology or any artistic community – hearing her was as near to a
hymn or a
prayer as I could get. Obviously I couldn't make that point in a three minute pop song." After releasing "
Absolute" and "
Hypnotize" as the follow-up singles, there was a gap of six months before "
The Word Girl" was released as the fourth single, just ahead of the album. "The Word Girl" was the biggest hit single from the album in the UK and harked back to Scritti Politti's 1981 single "
The 'Sweetest Girl'" in its
reggae-based rhythm and its attempt to deconstruct the use of the word 'girl' in
everyday language and in pop songs. Gartside told
Sounds, "I was taking stock of all the lyrics of the songs for the new album and, lo and behold, in every song there was – this girl, or that girl. It seemed a good idea to show
awareness of the device being used, to take it out of neutral and show it didn't connote or denote certain things. It was important to admit a
consciousness of the materiality of referring to 'girls' in songs." The single's
B-side "Flesh and Blood" (which also appeared as one of the four bonus tracks on the
cassette and
CD versions of
Cupid & Psyche 85) was the same musical backing of "The Word Girl" but with a new lyric written and sung by militant south London
lovers rock and
roots reggae MC Ranking Ann (real name Ann Swinton). Green explained that the idea was to present the alternative female view of the male construct of 'girl': "Having heard Ann's two albums, I thought she'd like the sentiments of the song rather than approve of the rhythmics. I knew she was stroppy, but it's positive. She saw she'd be giving her counsel to a completely different audience – teenagers. Which I think is
great. It complements what we've done on the other side." This contradiction was reflected in the album's title, referring to the
myth of the two
ancient Greek gods who were destined to never be able to truly love each other. Gartside explained in interviews that "there is a fable, the myth of
Cupid and Psyche, and the deal was that they would stay in love as long as they never tried too hard to find out too much about each other – they should just enjoy each other's company and not make demands. But that's what they made the mistake of doing, so Cupid
fled, for some reason, and Psyche was sent around the world for
eternity to find him. Although, at the very end of the legend, they do get reconciled... But in our society, Cupid has now come to stand for 'romance' and Psyche for 'hidden lurking depths', so of course it would've been preposterous to call the album
Cupid and Psyche. But putting '85 after it makes it... perfectly cool. It makes it awfully sensible." == Critical reception ==