Following the song's popularity, development for the music video began in March 2013, The video was released on April 12, 2013, via Kendrick's YouTube channel. During an interview with
Entertainment Tonight, Kendrick said that while she wanted to film the music video, she was not keen to make a solo album. She agreed to the music video mostly because she wanted to work with Moore again and because she liked the idea of an entire diner full of people playing the cup song. She takes the cup and lightly taps it on the table, before starting to tap the cup on the table and clap the song's rhythm. She later walks out into the dining area, where the customers start drumming their cups in various ways on their tables. The camera follows her collecting dishes and cleaning tables. During the song's
bridge section, the camera zooms in and tracks to a wide shot of the staff and customers performing the cup tapping routine. The camera returns to Kendrick, who returns to the kitchen, passing the chef, who is now drumming with a cup. The camera then follows her back to the table where she prepared the biscuits. She drums on the cup and sings again before the timer rings. Kendrick looks back towards the dining area, where the customers are eating and talking normally. She realizes she had imagined the incident and looks at the chef. Kendrick smiles and leaves through the diner's back door, presumably to chase her dreams and never return. John Boone of
E! Online praised the video's production, writing that Kendrick "remains amazing and we would not want to challenge anyone from that diner in flip cup." Writing for
Entertainment Weekly, Grady Smith described the video as a "beautifully shot clip."
The Wall Street Journal's Alexandra Cheney lauded Kendrick's performance, writing that she gave a "whole new meaning to flip cup," and described the flip-cup scene as an "epic proportion." ==Credits and personnel==