On 28 November 2013, Chantler was asked by
Jane Ellison, the British
Conservative Party politician, if he would be willing to review cigarette packaging and to undertake an independent review to determine whether standardised packaging would be beneficial to the public good. Chantler accepted the role. Ellison wrote to him on 27 November 2013 to define the Terms of Reference. On 29 November, Chantler accepted the role, with a reply to Jane Ellison, stating he did not have any conflict of interests. A Terms of References method were defined to focus exclusively on the public health aspects of cigarette packet packaging and were to exclude legal issues, such as competition, trade marking, or freedom of choice. An economic investigation was also expressly forbidden. The Terms also defined the methods available to submit research. In April 2014, Chantler produced the published report. In his conclusions, Chantler stated that it could not be proven conclusively that standardised cigarette packaging would reduce smoking, and that a large scale trial of such packaging would prove beneficial of such a trial would be difficult due to the number of actors, making it difficult to control. Chantler's most notable conclusion was that there was sufficient evidence to support standard packaging and tobacco control measures, that over time would return a modest reduction in the number of people smoking, particularly amongst children and young people. Chantler stated of the report, that he was
persuaded that branded packaging plays an important role in encouraging young people to smoke, and that he was
not convinced by the tobacco industries response that plain cigarette packages would increase smoking uptake. ==Societies==