34th Street Partnership (34SP) was founded in 1989 when then-Mayor
David Dinkins and property owners on
34th Street asked Biederman to spearhead efforts to improve the area adjacent to
Madison Square Garden in preparation for the
1992 Democratic National Convention. In January 1992, the Partnership opened a $6 million annual program of security, sanitation, tourist information, public events, and debt service on a major capital improvement bond of $25 million for improvements to the district's street, sidewalks, and plazas. In 1999, 34SP completed a project to redevelop the formerly dangerous
Herald Square Park and Greeley Square Park, two triangular public spaces located at the convergence of
Broadway, Sixth Avenue, and
34th Street. The renovation included adding a public restroom and permanent food kiosk to each park, as well as installing horticultural elements, chairs, and tables. The 34SP BID continues to operate across the 31 blocks comprising the 34th Street District. The capital improvements have been widely regarded as a prime reason for the rise in 34th Street property values that began in the 1990s and continues to this day, with "rapid appreciation on nearly every street". 34th Street Partnership has also been credited with attracting national retailers to 34th Street, and for the rise in retail rents. As President of 34SP, Biederman has criticized the condition of New York's streetscape and has led efforts to upgrade it. 34SP has worked with shop owners on 34th Street to improve the appearance of store frontage and to curtail the use of opaque steel doors during closing hours. The BID's design and capital departments have greatly reduced the number of individual newsboxes in the district, and convinced publishers to place their publications in 34SP's own multiple newsboxes. Senior 34SP staff has lobbied NYC government to enforce laws prohibiting bus and truck idling, and to move intercity buses away from the 34th Street District. ==Grand Central Partnership==