Barstool Sports (2017–2021) After college, she moved to
New York City and worked in advertising sales. In 2018, Cooper and her roommate,
Sofia Franklyn, created the
Call Her Daddy podcast. One month after its first episode, it was acquired by
Barstool Sports. The podcast rapidly increased in popularity, with downloads rising from 12,000 to 2 million in two months.
Spotify (2021–2024) In 2021, she signed a three-year exclusive deal with
Spotify worth $60 million. Beatriz Serrano writes "without Sofia, Alexandra decided to go for a
Call Her Daddy where the second voice was always provided by her guests." Since signing with the
music streaming service, she "has steadily grown in stature," according to
Vanity Fair, which reported that "her show [is] an increasingly common forum for celebrity interviews and the leading archetype in a large ecosystem of podcasts centered on relationships and advice." Spotify's data show that guest appearances on Cooper's podcasts led to dramatic spikes in musicians' streaming numbers.
Anitta's streams rose 155%,
Madison Beer's climbed 130%,
John Legend's 200%, and
John Mayer's 350%. In February 2025, it was reported that Alix Earle departed from the Unwell Network. On September 21, 2023, Earle debuted her first episode, landing 1st on The Podcast Charts, with Cooper in 2nd. On October 2, 2023, Argy debuted her first episode, reaching the top 5 on The Podcast Charts within the week. She was a commentator and host during
NBC coverage of the
2024 Summer Olympics.
Sirius XM (2024–present) In August 2024, Cooper signed a $125 million, three-year deal with
Sirius XM which is set to replace Spotify as her distribution and advertising partner beginning in 2025. In June 2025, Cooper was the 7th highest earning creator on
Forbes Top-Earning Creators list, with estimated earnings of $32 million in 2024. This made her the highest earning female creator on the list. As of 2025, Unwell employed just under 100 people across its podcast network, beverage business, production arm, and creative agency.
Unwell Creative Agency In October 2025, Cooper launched
Unwell Creative Agency, an advertising and creative agency operating under her media company, Unwell.
Acting debut Cooper made her acting debut in
Verity (2026), in which she appeared as herself, hosting her podcast
Call Her Daddy and interviewing the character Verity Crawford, played by
Anne Hathaway. == Personal life ==