Donaldson, Lufkin and Jenrette founded the firm to pursue high quality independent corporate research. In the 1980s and 1990s, they expanded into other fields, such as
high yield fixed income, or "junk bond" securities. A major factor in DLJ's underwriting and trading success could be attributed to the employees recruited from
Drexel Burnham Lambert when the firm declined in the late 1980s and declared bankruptcy in 1990. By 1997, the firm ranked first in junk-bond underwriting (up from seventh in 1990). From 1990 to 1997, it grew substantially in the stock underwriting business, rising from 20th to 4th highest volume in the United States. In 1997, DLJ ranked seventh in advising corporations in mergers and acquisitions. Though never a powerhouse investment bank like
Goldman Sachs and
Morgan Stanley, DLJ generated $3.49 billion in revenues with net income of $291 million in fiscal year 1996. This performance pushed up the price of the stock of its majority owner, The Equitable. According to
Barron's, "In many ways, the Donaldson Lufkin & Jenrette saga is the classic tale of David beating Goliath." By all measures but one (junk bonds), DLJ had significantly less capital, offices and personnel than its competitors. Yet it was aggressive in acquiring new clients, doing deals and making money. DLJ was termed the "new Drexel." DLJ's online brokerage business was first called the Personal Computer Financial Network (PCFN). It was renamed DLJDirect in 1997 and spun off from DLJ in 1999. Following DLJ's 2000 acquisition by Credit Suisse, DLJDirect was renamed CSFBDirect. CSFBDirect was renamed HarrisDirect after being sold to the Bank of Montreal in 2002 and was eventually re-sold to
E-Trade in early 2006. The
Pershing Division of DLJ (Harris) remained until being sold to the
Bank of New York in 2003. Credit Suisse's acquisition of DLJ closed in November 2000 with a purchase price of approximately $11.5 billion.
Credit Suisse was using the DLJ brand for its
private equity operations, including DLJ Real Estate Capital Partners, before
UBS takeover. DLJ Investment Partners and
DLJ Merchant Banking Partners both spun off as separate companies in 2013 and 2014 (respectively). Both originally retained the 'DLJ' in their corporate names, with the merchant bank changing its name to aPriori Capital Partners in 2014. ==Notable alumni==