Dancing the Dream was first published on June 18, 1992, by Doubleday. It followed Jackson's 1988 autobiography
Moonwalk, which was also published by the American company. Prior to publication,
Dancing the Dream was hailed by the publishers as a book that would "take us deep into [Jackson's] heart and soul", as well as "an inspirational and passionate volume of unparalleled humanity". In his only interview to promote
Dancing the Dream, Jackson described the book as being "just a verbal expression of what I usually express through my music and my dance." After his death on June 25, 2009, the British company Transworld reissued the book the following month on July 27, 2009. A representative for Doubleday (Marly Rusoff) revealed in March 1993 that the company shipped 133,000 copies of the book, and took around 80,000 returns and 3000 reorders. Thus, the project was close to 60% down in total sales. Rusoff stated that the commercial performance of
Dancing the Dream was low because an anticipated Jackson tour of the United States never occurred. He commented, "The reviews—and there were some—were rather discouraging. He did do a Europe tour and the British edition did quite well. This kind of book depends on celebrity visibility." Suzanne Mantell of
Publishers Weekly felt that
Dancing the Dream did not create the "important buzz that gives a book a life and saves it from cultural oblivion ... Jackson may draw an audience of 65 million when he appears on Oprah, but the consensus among booksellers is that bookbuyers don't care, and that this one was a dog." ==Notes==