Danelectro was founded by in 1947. Throughout the late 1940s, the company produced
amplifiers for
Sears, Roebuck and Company and
Montgomery Ward, branded
Silvertone and
Airline respectively. Later, Danelectro added hollow-bodied guitars, constructed of
Masonite and poplar to save costs and increase production speed, intending to produce no-frills guitars of reasonably good tone at low cost. These instruments were branded either as Danelectro or (for Sears) Silvertone, distinguished by the Silvertone
maroon vinyl covering, and the Danelectro light-colored
tweed covering. The guitars used
concentric stacked tone/volume knobs on the two-
pickup models of both series and
"lipstick-tube" pickups, which contained the pickup components inside metal tubes that resembled
lipstick containers of the era. In 1956, Danelectro introduced the six-string
bass guitar. Though the model never became widely popular, it found an enduring niche in Nashville and Los Angeles for "tic-tac" bass lines, where the electric instrument doubled the line played by an upright acoustic bass. In 1966, Danelectro was sold to the
Music Corporation of America. A year later, in 1967, they introduced the Coral line, known for its hollow-bodies and
electric sitars. In 1969, Danelectro closed down, burdened by MCA's attempt to market their guitars to small guitar shops rather than large department stores. In the late 1990s, importer The Evets Corporation purchased the Danelectro brand name, marketing recreations of old
Silvertone and Danelectro guitars and newly designed
effects pedals and small amplifiers made in China. After initially selling well, guitar sales slowed and Danelectro stopped selling guitars after 2001 (2004 on the official site) to concentrate on effects pedals. In 2006 (2005 on official site), new owners of Evets decided on a new marketing model for guitars, selling a limited number each year. ==Guitars==