Dubbed the "Piper of Loos" in the Scottish press, Laidlaw received more publicity than most contemporary VC recipients, both during and after the war. He played the pipes at various wartime concerts, while his portrait appeared in paintings, book illustrations and advertisements. Post-war, he piped at a number of formal events, including the interment of
the Unknown Warrior in 1920; at the head of several marches to the Cenotaph, notably in 1932 when he marched beside pipe-sergeant
George Findlater VC; and at the London victory parade of June 1945. He appeared as himself in two films about the First World War,
The Guns of Loos (1929) and Forgotten Men (1933). Among other public appearances, he piped for the Scottish Country Dancing Club in London, and accompanied a troupe of highland dancers on a tour of Norway in 1934. His grandson, Victor, donated his Victoria Cross and other medals to
National Museum of Scotland on Chambers Street, Edinburgh, ==Personal life==