While in college, Lubetzky created a retail watch operation, Da'Leky Times. After graduating from law school, Lubetzky worked briefly at
Sullivan & Cromwell and at
McKinsey & Company. to write about legislative means to foster joint ventures between Arabs and Israelis. While carrying out his research, in 1994 he discovered a
sun-dried tomato product that provided the foundation for PeaceWorks Inc. PeaceWorks is a not-only-for-profit business pursuing both peace and profit. Its flagship brand – Meditalia – is made through cooperation among neighbors striving to co-exist in the Middle East. In 2003, concerned about unhealthy snacking choices and the rising obesity and diabetes epidemic in America, Lubetzky launched
Kind Snacks with the slogan "Kind to your body, your taste buds and your world". In 2015, Kind was the fastest-growing snack company in the US. In 2010, Lubetzky co-founded Maiyet, a luxury fashion venture committed to partnering with artisans in developing economies to create high-end products, while promoting self-sufficiency and entrepreneurship. In 2015, President Barack Obama and Commerce Secretary
Penny Pritzker named Lubetzky a
Presidential Ambassador for Global Entrepreneurship. In 2018, Lubetzky founded a New York-based family office, Equilibra (rebranded as Camino Partners), which backs entrepreneur-run businesses that offer packaged goods to consumers. Its investments include Greek yogurt brand Ellenos, and social enterprise
Yellow Leaf Hammocks. As of November 2021, Lubetzky had a net worth of $2.2 billion. In November 2020,
Mars agreed to acquire Kind North America in a deal worth $5 billion. Lubetzky said he would retain his stake in the company and remain involved in its operations. In 2025, he sold his remaining stake in KIND and no longer has an active role in its operations.
Investments Lubetzky established Equilibra Partners Management Inc. in 2018. The firm backs entrepreneur-run businesses that offer packaged goods to consumers. In May 2020, Equilibra purchased a 25% stake in
Yellow Leaf Hammocks for $1 million when Lubetzky sat as a guest shark on
Shark Tank. Later that year, Equilibra invested $18 million in
Greek yogurt company Ellenos. Toward the end of the year, it made a $250,000 investment in FitFighter, a fitness brand which began with equipment for firefighter training programs and expanded to full-body fitness tools and workouts. In 2021, Equilibra purchased a 10% stake in Quevos, an egg white protein snacks company, this was also on
Shark Tank. That same year, they invested in Tandm Inc., a family-owned business that created a tandem
boogie board. In March 2025, Lubetzky invested in Barry’s, LiveWell, and Well Labs+ through Camino Partners as part of its focus on consumer health and longevity. It was reported that Lubetzky no longer had stake at Kind. Other investments include:
Cava Group,
Justin's,
Krave Jerky, gimme Snacks, Chapul, food company Belgian Boys, and HummViewer. Lubetzky's Shark Tank investments to include: TOAST-IT (now Kiosco), History by Mail,{{Cite web|last=Johnston|first=Ryan|title=38-year-old brings $1 million-a-year snail mail company to ‘Shark Tank’—Mark Cuban: ‘You don’t really need our help’ ==Media==