Daniele Alves Lopes was a Brazilian girl who jumped to her death from the Centro Comercial Presidente building in São Paulo's central business district. On July 5, 1993. The reporter Sérgio Frias from the "Aqui Agora" program, along with cameraman José Meraio, was listening to the frequency signals of the city's fire department and police. They followed the fire truck that was passing by. A citizen told the reporter that there was a girl on the ledge of the building they were on, on the street corner where they had been talking. That's when Frias saw Daniele on the ledge. She had been there about 15 minutes before the SBT team arrived. It didn't even take 30 seconds for Meraio to film the girl; before the firefighters could help her, she jumped in front of José Meraio's cameras. She died in the ambulance on the way to the hospital. The suicide was filmed by a Brazilian news show, Aqui Agora, and shown on Sistema Brasileiro de Televisão (SBT). This broadcast led to a surge in ratings and a national conversation about the sensationalized, violent, and amoral nature of the show.