During a
League 1 match between Keighley Cougars and
London Skolars on 3 May 2015, Jones was substituted in the fourth minute of the game after reporting feeling unwell. Soon after he went into cardiac arrest, he received treatment at the scene by the match doctor and was transferred by air ambulance to the
Royal Free Hospital where he subsequently died. The match was abandoned after the incident. Keighley announced on 4 May that the number 6 shirt number worn by Jones during the 2015 season would be
retired with immediate effect. The shirt was un-retired for 2025 after discussion with Jones's family to mark the tenth anniversary of Jones's death. The main stand at
Cougar Park was named
The Danny Jones Stand at the end of May. Jones' widow, Lizzie, performed the traditional
Challenge Cup Final hymn,
Abide With Me before the
2015 Challenge Cup Final, to say "thank you to players, fans and officials for their support since her husband's death" . Lizzie also sang
Danny Boy at the
BBC Sports Personality of the Year awards on 20 December 2015. ==Legacy==