Daniel O'Reilly became Britain's first major Vine star, posting as Dapper Laughs he amassed over 600,000 followers with short clips focused on "lad culture," pick-up lines, and "banter". His first Vine was posted in July 2013. In 2014, he hosted the ITV2 dating show
On the Pull. The show was cancelled after one series following intense public backlash and a petition with 60,000 signatures after footage emerged of him making a joke about rape during a live show. The song entered the
UK Singles Chart at number 15. Starting in 2014, Laughs began his
Moist Tour of the UK. In July, he released "Take It To The Base". Following a 2014 interview on Newsnight where he claimed to be "killing off" the Dapper Laughs persona, From 2022, O’Reilly began a transition from social media and reality television into independent British cinema. His work primarily focuses on the British "geezer" crime-comedy subgenre. During this period, appearing in films like
The Last Heist (2022),
Bermondsey Tales: Fall of the Roman Empire (2024) and ''A Gangster's Kiss'' (2024). O'Reilly also expanded into film production, with Hyprr Films with two films
Kindling (2023) and
No Way Up (2024). In August 2023 he launched Menace to Sobriety podcast as a direct response to his personal struggles with substance abuse, mental health, and his ADHD diagnosis. O'Reilly has candidly stated that he "needed the podcast" for his own well-being, stating that the show functions as a tool for his own continued sobriety and mental health maintenance alongside his audience. In 2023 O'Reilly started the Men And Their Emotions (M.A.T.E.) Facebook Group page. The community experienced rapid growth and currently has over 45,000 members. The group was formally registered as a Charitable Incorporated Organisation (CIO) on 19 March 2024. Starting in 2023, Daniel O’Reilly’s return to stand-up comedy was marked by a transition away from his previous "Dapper Laughs" persona toward a more autobiographical and vulnerable performance style under his legal name. In April 2023, he announced the "Out of Character" tour, which represented his first significant return to the stage in nearly a decade. The tour commenced in January 2024 and consisted of 60 dates throughout the United Kingdom all of which sold out. Following the commercial reception of his 2024 return, O’Reilly announced a second, more extensive follow-up tour titled "Let's Have It". Initially scheduled for 2025, the tour was expanded into 2026 due to high ticket demand, encompassing 70 dates. == Other ventures ==